Marketing Mindset

Growth Strategy. Digital Marketing. Branding. Sales Enablement.

Fractional Marketing Leadership for Professional Services.

Professional Services Challenges

Crossroads Chalkboard

  1. Clear strategic goals

  2. Profitable growth

  3. Utilization

  4. Find the right clients

  5. Hire the best talent

  6. Brand awareness & strength

  7. Sales enablement & performance

  8. M&A

  9. Pipeline accountability & reporting

  10. EBITDA

Growth

Our Services

Serving professional services firms in the areas of growth strategy, sales enablement, branding and go-to-market initiatives.

  1.  Brand strategy & communications

  2.  Marketing strategy & operations

  3.  Digital/AI marketing

  4.  Data-driven analytics & research

  5.  Sales/business development enablement

  6.  Web & social media strategy

  7.  Go-to-market programs

  8.  Lead generation

  9.  Marketing operations & technology optimization

  10.  Build and lead marketing teams.

About the Founder

Mark Gaydos

Fractional CMO, Growth Leader

  • Marketing Executive with extensive experience growing revenue for a variety of industries including professional services (accounting, tax, consulting, technology, human resources), private equity, and insurance not-for-profit. 

  • Develops marketing strategies & executes marketing campaigns.

  • Creates & manages marketing budgets.

  • Maximizes high performing marketing & inside sales teams.

  • Builds trusted partnerships with senior leaders & business unit heads. 

  • Program & project management.

  • Champions branding strategies, product launch & market growth for start-ups, mature companies, acquisitions & partnerships.

  • Tracks & reports marketing ROI.